We help companies spot their next product, service or venture.

We are entrepreneurs by heart and we navigate the unknown with ease. Equipped with an expansive toolbox we will light torches of innovation and illuminate hidden potential.

Whether you are into sustaining, breakthrough or disruptive innovation – we are right there with you. High fiving you all the way to the end. We just love the playing ground.

But it is important to understand exactly which type of innovation you are doing. Because the way to success is not the same, and you need to be aware of your approach.

Innovation is a warfare. The more bad ideas you can kill without wasting resources, the more resource you have left for the good ideas to blossom.

We are experts in killing the bad ideas and we want to help you, so you can work even harder on the good ones.

Without asking why, how do you know where to go?

Whyyy ApSHøjbro Plads 10Copenhagen K-1200Denmark